In a Search Engine Optimization project we work tirelessly building website popularity, link-ability and overall authority on the web. The goal being to obtain as many relevant website visitors as possible. Driving traffic is only half the battle though. Once we get people to your website now what do we want them to do? Convert of course! Buying a product, signing up for a newsletter, filling out a contact form or even just commenting on a blog post are all valid actions a user can take that could be considered a conversion. What you consider a conversion is up to you.
Conversion Rate Optimization is the practice of turning your website visitors into website customers. We start by identifying what the preferred action for a user to take is then analyze the landing page to make sure it’s persuasive enough to cause them to interact. This can be as basic as simplifying a contact form or as complex as split testing multiple versions of a landing page with slight variances to determine what works and doesn’t for your visitors.
The Bottom Line after Conversion Rate Optimization
Let’s say you get 10,000 visitors a month to your landing page and an average of 500 of them convert at a value of $100 each. Increasing your conversion rate by an additional 1% would result in a $10,000 increase in monthly sales. As you can see CRO is a very real practice that produces very tangible results.
Connective Web Design is experienced with Professional Conversion Rate Optimization, Internet User Behavioral Studies and ultimately what works and what does not. Our holistic approach to internet marketing is to ensure that we not only increase the number of visits but that we also get the right type of visitor that can convert into a new customer.