Best business law firm websites for design inspiration

Best immigration law firm websites for design inspiration

Best employment law firm websites for design inspiration

Best law firm websites for design inspiration

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Best family law firm websites for design inspiration

Best estate planning law firm websites for design inspiration

Best bankruptcy law firm websites for design inspiration

Best personal injury law firm websites for design inspiration

10 Best UGC Content Examples: Content Generation Made Easy

Ah, Doritos. Who doesn’t love these yummy, crunchy chips? You can get them in nearly any imaginable flavor, like Mediterranean Roast Chicken and Colossal Chargrilled Steak. They’re addictive as heck, too. Pop one into your mouth, and pretty soon, the whole bag is gone. The brand also offers one of the best UGC content examples […]

Social Media Post Ideas for Business: Make Engaging Content

If you’re anything like me, you’re constantly checking social media. Keeping up with friends and family, looking for the latest news, watching videos to brighten your day — there’s so much to do, and it’s easy to find yourself scrolling for hours on end. It’s because of this engagement that social media is such a […]

BSC (Balanced Scorecard): Driving Data-Informed Improvements

If you’re in the business world, you probably understand that stagnation is death. As soon as you stop improving, you start dying. Because of this, I’m constantly on the lookout for ways to run my business better. I’m talking about new management strategies, new decision-making techniques, and any way to improve efficiency. The bottom line […]

Does Writing Help Memory? Spoiler Alert: Yes, It Does!

If you want to remember something long-term, you may want to put down your keyboard and pick up a pen. I didn’t originally set out to answer the question, “Does writing help memory?” But on a visit to Germany not too long ago, I was introduced to Ryder Carroll’s Bullet Journal Method. Handwriting vs Typing […]

How to Plan Website Structure: A Step-by-Step Guide to Boost UX and SEO

Struggling to structure your website in a way that enhances both UX and SEO? Wondering where to begin? In this comprehensive guide, we’ll walk you through the crucial steps of how to plan website structure. With our straightforward advice, you’ll learn to craft a site architecture that not only makes sense to your users but […]

The Top 10 Best Responsive Web Design Frameworks

Choosing the right responsive web design framework impacts how effectively you can build and maintain a modern website. This article provides a clear breakdown of today’s leading frameworks, comparing how they handle cross-device compatibility and streamline development workflows. By the end, you’ll know the strengths and trade-offs of each framework and how to select the […]

Cross-Cultural Marketing: Navigating Cultural Sensitivity

Marketing to multicultural audiences is a challenge that requires not just a keen understanding of different cultures, but also an ability to engage with them meaningfully. While some brands have mastered the art of global marketing, seamlessly integrating their messaging across various cultural boundaries, others find themselves at a crossroads, trying to figure out the […]

Emotion-Based Marketing: Don’t Just Sell – Make ’Em Feel

Advertising executive Don Draper from the iconic TV series “Mad Men” taught me this about marketing: “Every great ad tells a story.” Draper knew the best way to sell was to make the audience feel something. Stories weave characters, conflicts, memories, narratives, and feelings together to powerful effect. In other words, Draper believed in emotion-based marketing. Emotional […]

When Is It Time to Redesign Your Website: The Key Indicators

Wondering when is it time to redesign your website? In the rapidly shifting landscape of the internet, staying relevant and maintaining effectiveness calls for periodic website overhauls. But what exactly triggers the need for a redesign? There are a variety of reasons why you may want to pursue a website design, some of which include […]

The 23 Best Website Redesign Questions to Guarantee Success

Are you beginning to redesign your website, but you’re not 100% sure what the best questions are to ask your redesign company of choice? Or, are you already in the process of redesigning your website, and you want to ensure you’re covering all of the most important bases to ensure you get the best website […]

Celebrity Endorsement Social Media Fails: Viral Slip-Ups

Everyone makes mistakes. But when companies pay someone to represent them, those mistakes can be costly — both for the influencer and the brand. For celebrities in the age of social media, thousands or even millions of people may see their slip-ups before they even realize what happened. As more companies use influencer marketing to drive […]

Great examples of modern website designs that convert

As a modern business, you cannot afford to ignore your website design if you wish to grow your profitability, audience reach, engagement, and reputation. Modern website design remains the cornerstone of any business, ensuring you convert visitors to full-on customers through retention, connection, and user experience. Your conversion rates ultimately determine your sales and profitability. […]

How to Put Core Values Into Practice: 4 Actionable Steps

What is it that your company values most? I don’t mean things like money, sales, customers, and stuff like that. Those things are important, sure, and you can’t run your business without them. What I’m talking about are your company’s core values. Integrity. Compassion. Commitment. Do those values really mean something to you? Or are […]

9 Digital Marketing Objectives for Growth (Start Here)

Diving into marketing without clear objectives is like wandering around blindfolded, hoping to stumble upon success. You’ll end up chasing after shiny but utterly pointless metrics that do nothing for your business goals. Truly a masterclass in futility! No business is complete without a comprehensive digital marketing strategy. Without a digital strategy, you may struggle […]

Optimizing Website Architecture for Search Engines and Customers

As the popular marketing saying goes, “Content is king.” Many modern businesses now know the importance of content: that is, the videos, images, text, and other information they include on their websites. Unfortunately, they don’t always put the same effort into creating and maintaining their website architecture. But without a well-optimized structure, potential customers and […]

What Your Business Can Learn From Famous Celebrity Rebrands

When you think of Tom Hanks, do you picture an accomplished, Oscar-winning movie star or a funnyman known for goofy comedies? While the answer depends partly on your age, many people pick the former. But it wasn’t always that way. Like many celebrity rebrands, Tom Hanks successfully changed how the world saw him. From Zendaya […]

How to Leverage Social Media KPIs to Grow Your Business

Social media plays a key role in most people’s daily lives. Many of us scroll Facebook, X/Twitter, or one of countless other sites to keep up with others and for personal entertainment. It can be an incredible tool for business owners, who can use it to increase brand awareness, develop a rapport with customers, and […]

5 Shockingly Bad Ad Examples (And How Brands Can Recover)

Do you ever see an advertisement and wonder how it got released to the public without a single person on the marketing team raising their hand and saying, “This might actually be a terrible ad?” A bad advertisement is kind of like a multi-vehicle car crash. You know you should turn away, but sometimes you […]

Essential Soft Skills in Business for Entrepreneurs

When you hear “business skills,” you may think of data analysis or market knowledge. However, soft skills in business are just as important for success. “Soft skills” cover all the abilities you can’t put into numbers or translate into a nicely framed certificate. They include out-of-the-box thinking, active listening, and strong leadership that unites a […]

How To Make a Good PowerPoint Presentation

PowerPoint is a great tool to convey important content and present data in a clear, compelling way. However, it’s easy to make mistakes if you don’t know how to make a good PowerPoint presentation. How should you structure your presentation, and how do you keep your audience tuned in? The following guide on PowerPoint best […]

Successfully Navigating the 5 Stages of Business Growth

Did you know that 20% of businesses fail within just two years of opening their doors? Even more alarming is that, according to research by the Bureau of Labor Statistics, only 25% of businesses are in existence at the 15-year mark. Businesses can fail for a lot of different reasons, including not having a business […]

Uses of AI in Digital Marketing

By the fact that you’re reading this article in the first place, I’m certain you’ve heard someone say something along these lines: “AI is going to revolutionize and improve every aspect of your business! It’s going to change the way you work and make you tons of money!” This, to be honest, is certainly hyperbole. […]

Setting Goals for a Website Redesign

Embarking on a website redesign requires setting some guiding goals, but which are the most crucial to pursue? Cut through the ambiguity with this article, which zeroes in on the primary focus points for the goals for a website redesign: enhancing user experience, increasing performance, and sharpening brand representation—all vital for resonating with visitors and […]

Best Font Combinations For Manrope

The right font combination can elevate your project from good to great, bringing harmony and balance to your visual communication. Among the myriad font choices available, Manrope stands out as a versatile and modern option that pairs beautifully with a variety of other typefaces. Let’s discuss some of the best font combinations to complement Manrope. […]

How Often Should You Redesign Your Website?

Are you wondering, “how often should you redesign your website?” While there isn’t a one-size-fits-all answer, several key indicators and industry standards suggest evaluating your site’s design every 2-3 years. This article dives into the lifecycle of a modern website, identifying signs of aging, the impact of web design trends, and strategic planning to keep […]

Avoid the Pitfalls: The 6 Top Website Redesign Mistakes

Are you planning a website redesign but worried about potential missteps? Understand and avoid top website redesign mistakes with our comprehensive guide. Expect practical insights on the most common pitfalls and the strategies you need for a successful redesign. If You’re Lacking in Time to Read… A successful website redesign is crucial for enhancing brand […]

The Importance of Cultural Differences in the Workplace

An inclusive workplace culture empowers employees of all different ethnicities, races, genders, gender identities, ages, and religious beliefs. When cross-cultural workplace dynamics work in harmony, your team brings increased creativity, heightened innovation, new perspectives, broader skills, and enhanced flexibility to the table. If you want to harness these benefits at your organization, you must understand […]

AR & VR Evolution in Web Design: Insights into Apple Vision Pro’s Impact

The Revolutionary Path of VR and AR In the digital odyssey of the 21st century, the realms of virtual reality (VR) and augmented reality (AR) have been nothing short of revolutionary. Like stepping into the OASIS of Ready Player One, where the digital world is as rich and immersive as the real one, VR and […]

How To Get Clients for Lawyers

When you set up your legal practice, you had starry-eyed dreams of clients flooding through your doors and your phone ringing off the hook. Sadly, unless you’re a renowned lawyer, you can’t just take it easy and wait for clients to come to you. You’ve got to put in the legwork if you want your […]

SEO for New Website Design: How to Build a High-Ranking Site

So you’ve finally finished building your new website. Now what? You can’t simply rest on your laurels and expect visitors to come flocking. If you want tons of eyeballs on your site, there’s one thing you absolutely must pay attention to, and that’s SEO. SEO, or search engine optimization, is exactly what it sounds like: […]

How To Make a Good Logo: A Complete Guide in 10 Steps

A good logo can make all the difference for your business. Customers recognize brands with powerful, memorable logos. To create an unforgettable logo, you must choose the right colors, typography, and design that resonate deeply with your brand. Your logo will appear on your website, merchandise, social media posts, business cards, and many other places, […]

How to Launch a WordPress Site on WP Engine: A Step-by-Step Guide

Embarking on the journey of launching a WordPress site with WP Engine marks a significant milestone for any site owner. Renowned for its robust hosting solutions tailored for WordPress, WP Engine simplifies the process, whether you’re migrating an existing site or crafting a new one from the ground up. This comprehensive guide will escort you […]

Elementor Pro review: Learn about your options

Elementor is a page-building plugin that can make your life much easier as you create your WordPress site. Web builders worldwide love Elementor for its smooth interface, intuitive use, and many cool features. You can jump right into using Elementor without any coding knowledge or advanced tech skills, making it ideal for those new to […]

10 best crypto website designs

The Best Crypto Website Designs The right custom web design is crucial in creating a good user experience across your cryptocurrency website. A website’s design affects overall usability, helps visitors form an excellent first impression, and keeps them returning. We look at the best crypto website designs and share valuable information to help you begin […]

How Long Does a Website Redesign Take? Process + Timeline

How long does a website redesign take? Expect anything from a few weeks to several months, depending on your site’s size and the scope of changes needed. However, there is absolutely more to it than just this broad estimate. In this concise guide, we’ll navigate through the main factors impacting the timeline of a redesign. […]

Business Data | Why It’s Important and How to Use It

If you’ve spent any time in the business world, you’ve probably heard the phrase “data is king.” This phrase has gained widespread usage for a good reason, as data is the foundation of any business’s strategy for maximizing growth in the modern era. However, knowing how to use the data, or even how to acquire […]

Surfer SEO vs Ahrefs: Why You Need Both

Are you tired of lagging behind your competitors in the search results? Are you sick of spending hours creating content only to find out that nobody bothers to read it? How would you like to find secret high-value keywords that your competition doesn’t even know about? Ahrefs + Surfer = SEO dream team Listen to […]

Video Equipment for Making Social Media Content

How do top social media influencers make waves? In today’s social media ecosystem, video is king. Gear for social videos Watch Rodney talk through the gear used on our social media video shoots. Watch Video View this post on Instagram A post shared by Connective Web Design (@connective_web) If you want people to […]

Mastering AB Testing: Your Guide to Effective Split Testing

If you’re looking to achieve better conversion rates, the first step is always to use A/B testing. This pragmatic guide demystifies the process, revealing how to execute tests, analyze results, and apply findings for measurable digital improvement. Read on, and learn how AB testing can be your pathway to data-driven refinements and conclusive strategies. If […]

Mastering Cold Emailing: Drawing in New Customers with Ease

Are you hitting a wall with your cold emailing efforts? Discover tactics within this article that will elevate your cold emails from the ‘mark as read’ pile to active conversations. Learn how to craft compelling messages that resonate on a personal level and see your response rates soar—without resorting to spammy tactics or salesy language. […]

The Evolution of Web Design: Looking Back and Moving Forward

Think back to the first website you ever visited. Now, compare that memory to today’s web experiences. Astonishing, isn’t it? Over the past decade, web design hasn’t just changed; it has transformed, driven by relentless technological innovation and a deep understanding of user expectations. As we stand at the dawn of 2024, we find ourselves […]

Shopify vs WooCommerce: Comparing eCommerce platforms

The eCommerce landscape eCommerce has grown markedly over the past several years. The COVID pandemic has hastened this trend, forcing many brick-and-mortar businesses to conduct business online, and many small businesses do not have IT departments to oversee eCommerce transactions. To meet this demand, eCommerce platforms have multiplied, giving businesses several options for carrying out […]

The Basics of Customer Acquisition Cost for Business Growth

Understanding customer acquisition cost (CAC) is crucial for any business looking to improve profitability and strategy. It’s the financial metric that reveals the investment required to gain a new customer. But why does this matter? Knowing your CAC is key to understanding the return on your marketing investments and ensuring long-term business growth. This article […]

Step-by-Step Guide: How to Build a Small Business Website On WordPress

Are you ready to establish your small business’s online presence but unsure where to start? Understanding ‘how to build a small business website’ is crucial in today’s digital world. This article offers a clear, structured path to choosing a solid hosting provider, selecting a memorable domain name, designing a professional and user-friendly site, leveraging SEO […]

How to Master Direct Response Marketing for Better ROI

Direct response marketing is a marketing strategy that cuts through the noise to prompt immediate customer action. If you’re seeking ways to bolster your campaign’s ROI, this strategy could be the key. This article will guide you through the principles of direct response marketing, contrast it with traditional techniques, and provide practical steps to implement […]

Maximizing Growth: Inbound Marketing Strategies Explained

In today’s digital landscape, the secret to sustainable business growth lies in effective inbound marketing strategies. From captivating content creation to nurturing customer relationships, in this article we’ll explore how these strategies attract potential customers, convert leads, and foster brand loyalty – all while enhancing the customer experience. If You’re Lacking in Time… Inbound marketing […]

A Guide to Leveraging AI for Sales Professionals

AI sure has come a long way from the primitive chatbots of yesteryear. Long ago, you’d be lucky to get a coherent AI response to a question like “What’s the weather today?” Modern AI tools are so advanced that you might mistake their content for something written by a real human. If you’re in sales, […]

Brand Design Systems for Crafting a Cohesive Brand Identity

What’s a brand design system, and why is it the linchpin of brand identity? Simply put, it’s your brand’s visual DNA, replicated consistently across every platform to resonate with your audience. This guide unpacks the essentials of brand design systems, from color and typography to UI components, demonstrating how these systems empower your branding efforts. […]

Harnessing Data-Driven Web Design Strategies

Data-driven web design converges creativity with evidence-based strategy, informing every click and color choice on your website. Looking for ways to translate analytics into design decisions? This guide walks you through the pillars of data-centric design to enhance user experience and improve conversion rates without overwhelming you with data overkill. Key Takeaways Data-driven web design […]

5 Best Practices for Website Copy

Picture this: out of every 10,000 people traversing the internet, a mere 63 are anticipated to venture beyond the first page of Google search results. That’s less than 1%, a fraction too small to ignore. In the digital landscape of 2023, where the second page is often treated as an online void, it’s clear that […]

2024 Web Design Trends To Modernize and Enhance Your Website

Your business’s website is a digital representation of your company. A high-quality, modern website paints a positive impression of your business, telling visitors that your services are also high-quality. On the other end of the spectrum — where you don’t want to be — an outdated, slow-loading, poorly designed website paints a negative impression, regardless […]

Understanding the Science of Customer Emotions in Marketing

In today’s competitive digital marketing landscape, successfully earning the trust of your customers requires much more than just paying for ads or sending out mass emails. Creating an emotional connection with your audience makes your brand stand out from the sea of similar choices. If you want to evoke emotional responses through your marketing tactics, […]

Best CMS for SEO: 9 of the Most Popular Platforms

Choosing the best CMS for SEO is pivotal to online success. This article will list the top platforms while discussing each platform’s strengths and weaknesses in relation to SEO. With this information, you will then be able to make an informed choice that could elevate your site’s search engine standing. If You Aren’t Interested In […]

What Is the 80/20 Rule? Maximizing Your Marketing Efforts

The 80/20 rule, or the Pareto Principle, says that you gain 80% of results from 20% of all efforts you put into something. As business managers, the first thing we typically think of when we hear this is revenue. If we’re only gaining 80% of our revenue from 20% of our sales, how can we […]

SEO Benchmarking: An Integral Component of Any SEO Strategy

Understanding your SEO performance is critical, but do you know how to measure it accurately? SEO benchmarking is your roadmap to finding clarity in your digital marketing efforts. By evaluating vital metrics such as traffic quality, keyword rankings, and backlinks, you will lay the foundation for your own success. Dive into this article to learn […]

What are rich snippets? Why they matter and how to get them?

Ever noticed those extra bits of information that pop up in your Google search results? Ratings, images, event details, FAQs? Those are rich snippets, and they’re changing the game of search engine optimization (SEO). Let’s dive in to understand more about how to get rich snippets and enhance your SEO strategy! Key Takeaways Rich snippets […]

Customer Journey Mapping for Enhanced Customer Experiences

How do you align customer experiences with their expectations at every turn? Through customer journey mapping, you identify critical touchpoints and potential roadblocks from first contact to post-sale. This article gives you the blueprint for mapping your customers’ interactions, highlights why it matters, and offers a step-by-step approach to enhance your business strategy. Get ready […]

Creating a Framework for Decision Making: What, Why, and How

When running a business, you have to make decisions. Some are big, some small. Some choices are easy. Others make you clutch your head and say, “How do I know what’s right?” That’s why creating a framework for decision making is so crucial. It gives you a clear roadmap, makes day-to-day management easier, and eliminates […]

Building a Better Web: Essential Strategies for Inclusive Web Design

How does one ensure their website embraces people from all walks of life? Inclusive web design is the answer. This article unravels the essentials of creating a site that’s intuitive, accessible, and culturally sensitive. Simple yet powerful, the guidelines we discuss here will help you craft a web experience that resonates with a diverse user […]

What Are the Stages of the Branding Process?

Mastering the branding process is akin to navigating a labyrinth. It’s a complex journey filled with twists and turns, yet it holds the key to unlocking the treasure of brand identity. So, are you ready to embark on this journey and unlock the potential benefits of a strong brand identity? Let’s explore, what are the […]

What is the First Step in Developing a Marketing Strategy?

Embarking on a marketing strategy begins with asking, “what is the first step in developing a marketing strategy?” The answer is market research. This key first step is essential to understanding customer desires, market trends, and competitive landscapes. It equips you with the informed insights necessary for any successful marketing strategy. In this article, we’ll […]

Visual Planning: What is a Storyboard in Web Design?

When embarking on a web design project, one of the key planning tools used is a storyboard. So, what is a storyboard in web design? It’s a visual guide that details the layout, structure, and content of future web pages. Storyboarding provides designers with a blueprint for the user experience, ensuring a well-organized approach that […]

How to Deal with Difficult Clients

Struggling with difficult clients and seeking straightforward solutions? In this article, you’ll uncover key strategies on how to deal with difficult clients, addressing the heart of client conflicts, equipping you with the skills to handle challenging situations confidently. Expect to delve into practical techniques that maintain your composure and enhance dialogue—without the extra fluff. Prepare […]

How to Handle SEO When Changing Domain Names to Preserve Your Rankings

Ever thought of changing your domain name? That’s a big step that can have significant implications on your Search Engine Optimization (SEO) efforts, especially when it comes to SEO when changing domain names. The good news is, we’ve got you covered. This guide will walk you through the whole process, highlighting the potential risks and […]

What Is the StoryBrand Framework?

In the realm of marketing, storytelling has emerged as a powerful tool to engage and influence customers. What is the StoryBrand Framework? Developed by Donald Miller, it leverages this power to help businesses craft compelling, customer-centric narratives that drive conversions and foster loyalty. In Short The StoryBrand Framework is a marketing approach that employs storytelling […]

Mastering SEO Forecasting to Predict Organic Traffic Growth

What if you could anticipate and prepare for the twists and turns of SEO performance? SEO forecasting, or as some call it, “SEO forecasting,” is the key to unlocking this foresight, allowing you to strategize effectively for sustainable organic growth. This article cuts through the noise to offer you tangible forecasting methods, tools, and strategies, […]

How to Conduct One-on-One Meetings

Need to know how to run a one-on-one meeting that goes beyond the usual updates? Effective one-on-ones can transform your team’s internal dynamics and bring greater results, but it’s not just about scheduling time to talk. In this article, I will walk you through essential steps to make every minute count, such as setting goals, […]

Effective Decision Tree Analysis for Business Decisions

Struggling to make complex business decisions? How do you weigh your options and predict outcomes more effectively? Enter Decision Tree Analysis, a transformative tool for making complex business decisions. But first, what exactly is a Decision Tree? In simple terms, it’s a flowchart-like structure that helps you visualize the consequences of various choices and paths. […]

A Comprehensive AFL UTM Tracker Review

A user visits your website and buys your product. Fantastic, right? But can you tell where this customer came from, which search terms they used, and whether a specific campaign led them to your site? UTM (Urchin Tracking Module) parameters help you understand how you gain traffic. This knowledge could play a big part in […]

Top Social Media Scheduling Tools Reviewed

In recent years, social media has become a key component of our digital marketing agency. We have clients for whom we create content, post content, and manage their social media accounts and brand image all at once, so having a high-quality social media scheduling software is paramount to both our own and our client’s success. […]

Effective Pricing Strategies for Service Businesses

Are you setting your prices based on guesswork or gut feeling? Let’s change that. Today, we’re diving into the nine key variables to help you confidently set fixed service prices. I consider the following when I set prices: Estimated Hours Hourly Revenue Target (HRT) Hard Costs Perceived Value Loss Leaders Service Level Required Market Rates […]

Topical Authority: How to Leverage It To Boost Organic Traffic?

If you’ve worked on your website’s search engine optimization (SEO) strategy before, you know how multi-faceted SEO really is. Hundreds of ranking factors contribute to your website’s position in search results. You can’t just build a good-looking website and expect it to rank well; instead, you must bow down to Google’s all-powerful ranking algorithm. Topic […]

Embracing Integrity in Business: The Key to Trust & Success

Integrity in business is the flagship value you should live by if you want to thrive in a competitive, often unforgiving market. Always acting with integrity, whether with team members, clients, or partners, is just as important as a stellar marketing plan or SEO campaign. So, how do you build a culture of integrity and show it […]

The Power of Programmatic SEO: Scale Your Web Pages

Are you ready to take your SEO game to the next level? Programmatic SEO is the future of search engine optimization, allowing businesses to scale their online presence and reach a wider audience. Let’s dive into programmatic SEO and discover how this powerful strategy can revolutionize your online visibility. Key Takeaways Programmatic SEO is an […]

A Comprehensive Guide to Parasite SEO

Welcome to the dynamic world of Parasite SEO, where the untapped SEO potential of high-ranking websites can skyrocket your content’s visibility. This strategy, often overlooked, is a powerful tool in digital marketing. In this guide, we’ll delve into how Parasite SEO works, uncover its secrets, and show you how to use it to enhance your […]

How to Calculate Hourly Billing Rate for Full-service Marketing Agencies

Are you looking to learn how to find a reasonable billable rate for your marketing agency? I wondered the same thing when I started my own web agency, and now I can share what I learned about calculating billable rates to settle on a number that’ll benefit your marketing business. Read on to learn more! Calculating […]

Future-Proofing Ads with Performance Max Campaigns

If you’ve used Google Ads in the past, you’ve probably heard the term “Performance Max” floating around recently. Google launched Performance Max campaigns in the fall of 2021, but they’ve become even more prevalent since the platform discontinued Smart Shopping campaigns in September 2022. Performance Max campaigns use the power of AI to help you […]

How to Start a Web Design Business

So you want to know how to start a web design business. I won’t pretend it’s easy, but I can help make it a little more attainable by giving you some tips that I learned while building my own web design agency from the ground up over a decade ago. In this guide, I’ll give […]

Maximizing ROI: Mastering Cost Per Acquisition in Google Ads

Did you know that an optimized Cost Per Acquisition (CPA) in Google Ads can slash your marketing expenses by up to 50%? In theory, Google Ads sounds like a pretty hands-off marketing tool. You just set your budget and let your ad campaign roll. Google does all the work for you, right? In reality, if […]

What Are Primary and Secondary Conversion Actions, and Why Should You Care?

So you’ve got your Google Ads account all set up, and now you’re ready to start raking in the cash. Customers are going to be beating down your door in no time, right? Well, maybe not. I’ve seen plenty of newbie marketers ignore primary and secondary conversion actions, and it comes back to bite them […]

AI YouTube Title Generators | Top 6 Free Choices Reviewed

Artificial intelligence is undoubtedly one of the most important innovations of the modern age, providing an extensive list of use cases that only keep getting bigger by the day. However, one of the most obvious, yet still important uses is how it can be used to assist in writing. Since the internet is filled with […]

The 5 Must-Have WordPress Plugins Our Web Designers Can’t Live Without

WordPress is to websites as Google is to search engines. This mammoth-sized content management system (CMS) powers almost 40% of the internet’s 1.3 billion websites (just 520 mil, that’s all). As we’re already talking numbers, here’s another: 60,308. That’s how many WordPress plugins are available, allowing users to expand website power and function. But out […]

Asana Intelligence: What it Means for Our Web Design Company

Asana has recently released a new feature for their company called Asana Intelligence (which, when abbreviated, is AI!), dedicated to helping their users make better decisions and optimize each and every hour they spend working. However, as a small-scale web design company, what does Asana Intelligence mean for us? How will it assist us in […]

How To Reap the Sweet Rewards of Internal Linking for SEO

If there’s one thing the Connective team has learned through experience, it’s that search engine optimization (SEO) is hard. Even after you’ve spent countless hours developing a half-decent strategy, that’s just the beginning. Get ready to hunker down and wait even longer for it to pay off. But what if you could take advantage of an […]

The Best Tips for Successfully Scaling Google Ads

When starting with Google Ads, it can be hard to tell when it’s time to scale your ad campaigns and how to do so effectively. I’ve learned a lot of helpful strategies while scaling Google Ads campaigns for my own company over the years, so I wanted to share some tips in the hopes they […]

How to Structure Google Ads Campaigns: The Ultimate Guide

When running a Google ad campaign on a limited budget, you need to know you’re really getting your money’s worth. Most guides to Google Ads focus on keyword research and quality ad copy, but here’s one point many people overlook: account and ad structure. So what exactly is a Google Ads account structure, how do […]

Vanity Metrics vs. Actionable Metrics: What’s the Deal?

Your video just went viral, and you’re raking in page views. Congratulations! Your digital marketing campaign is a success, right? Not so fast. While it’s gratifying to know people are watching your content or visiting your site, these numbers are vanity metrics that connect only loosely with your business goals. So, how do vanity metrics […]

GA4 vs. Universal Analytics: What’s Different?

Love it or hate it, GA4 is here, and frankly, it’s a mess. If you’ve been clicking around, trying to figure out how it works, you’re not alone. And, if you’re not sure what the difference is between GA4 and Universal Analytics, you’re also in good company. Spoiler alert: other than the user interface and […]

The Best Business Credit Card Strategy for Small Businesses

Over the last few weeks, I’ve been reading endless articles and watching hours and hours of videos, obsessed with trying to figure out the best business credit card strategy for my business. This is how my brain works. It needs something to fixate on something. It’s my superpower but can also annoy the hell out […]

Niche-Specific SEO Pages = More Traffic & Conversions

Have you ever landed on a web page that spoke directly to you? A page that made you feel seen and understood, like whoever wrote the page got you and what you needed? If so, you’ve witnessed the power of a successful niche service page firsthand. Niche-specific service pages are why I have clients that sell CBD […]

Importance of Punctuality at Work: Setting Examples, Not Excusing Mistakes

A lot of people understand the importance of punctuality at work, though for different reasons. You may value arriving on time so you don’t get fired, or maybe you just like getting the closest parking spot. Personally, I treat punctuality as a sign of respect. I want my team and my clients to show up […]

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